Keur-Immo.com is a real estate portal in Senegal , meaning that this site aggregates property listings from professionals. The platform was born from a simple observation: a rapidly growing local market but a difficulty in matching supply and demand. Furthermore, the Senegalese population is highly connected . Nearly half of the inhabitants have internet access. Broadband mobile coverage is 90% nationwide. This is the culmination of the Digital Senegal plan implemented by the government. The stars are therefore aligned for the emergence of a new mode of real estate communication: real estate portals. In this article, we will examine the challenges and opportunities for these portals.
1) A MODEL ALREADY PRESENT ELSEWHERE
Real estate portals are already well established in much of the world. Their use has become essential for real estate agencies. For example, SeLoger.com in France, the undisputed leader in the sector, is where almost all individuals go to find a property that meets their search criteria.
This model is so entrenched that for new real estate agencies, doing without the services of a real estate portal would be tantamount to condemning their structure to closure, because most searches are now done through these platforms.
2) A GUARANTEE OF EASE FOR INDIVIDUALS
In Senegal, finding property can sometimes be a daunting task. While platforms like Expat-Dakar and Jumia each have a "Real Estate" section, these are open to everyone. Therefore, even private individuals can list their properties. And that's not even mentioning the various brokers. They simply repost listings already published by real estate agencies, which have already added their commissions to the net selling price. Imagine the extra cost for unsuspecting individuals…
Keur-Immo.com understands this well and therefore offers individuals a safe and honest . Properties listed by partner professionals are priced fairly, and the site does not take any commission on transactions.
The platform also makes searching easier for the user. Users can refine their search based on their criteria and find properties guaranteed and certified by real estate professionals.
He will have the opportunity to search for his ideal property using various filters to eliminate what doesn't interest him. Villa for sale in Saly ? Apartment for rent in Dakar ? Land for sale on the Petite Côte ? House for rent ?
3) AN OPPORTUNITY FOR PROFESSIONALS
Real estate classifieds platforms already exist in Senegal. However, none of them specialize in real estate. Yet, real estate professionals need a platform for publishing listings exclusively for them. If their listings are mixed with those of individuals or brokers, this platform will become less attractive to them, to the point that they may ultimately abandon it.
A real estate portal in Senegal like Keur-Immo allows agencies to showcase their expertise amidst healthy competition. It is within this platform that real estate professionals can fully express their added value, positioning themselves as true partners to individuals.
4) AN INCREASINGLY DIGITALIZED PROFESSION
As we mentioned in the introduction, internet penetration in Senegal is significant. It is one of the highest rates in West Africa . Almost all local real estate agencies communicate online, whether through their website or a social media page.
A huge number of contacts between individuals and professionals are made through online advertisements. This trend will only intensify in the coming years. That's why a real estate portal in Senegal makes perfect sense, as users will gradually lose the habit of browsing agency websites one by one and will instead favor marketplaces .
Keur-Immo.com now and enjoy a unique real estate search experience in Senegal.