There are numerous real estate agencies in Senegal, and their growth is closely linked to the sector's dynamism, which the country has witnessed for several years now. Competition among them is therefore increasingly fierce, naturally pushing them to adopt strategies to differentiate from the crowd. People wishing to buy property are increasingly using the internet to find their dream home. This is a crucial point for many agencies, which must be able to offer high-quality listings to attract the attention of potential buyers. Here are our tips for creating a quality real estate listing.
Photos, a vehicle for emotions
A buyer's first contact with a property listing is through the photos , especially the very first one. It is this image that will determine whether or not the listing attracts their attention.
It's well known that images are the most powerful way to evoke emotion and capture people's interest. That's why the photos in your listing must be impeccable if you want people to be captivated by the property you're selling and request a viewing.
The photos should be taken with the aim of accurately showcasing the property and enticing potential buyers to call you for more information. You'll need to ensure that the conditions are right for taking beautiful photos. This means removing unnecessary items from the kitchen table, making sure the shutters are open, the television is off, there are no clouds outside, and no people or pets are in the frame. All these details may seem trivial, but if they aren't taken seriously, they can be detrimental in two ways: firstly, the quality of the listing will suffer significantly, and secondly, your agency's image will be damaged. The owner might assume they could have taken the photos themselves. You are the professionals, and people choose you expecting quality service!
Next, it's not essential to show every room in the house (especially if it has 10 bedrooms). In that case, simply show the main rooms, perhaps taking several photos from different angles of the living room, for example.
Position yourself in the corner of the room to take your photo, placing the lens at mid-height and ensuring the walls and the photo frame are as parallel as possible. This will allow you to capture more elements of the setting, making it easier for the subject to imagine themselves in the photo.
Ideally, you would have a camera. But it's perfectly possible to take good quality photos with a smartphone, provided you follow the rules mentioned earlier!
Finally, avoid taking photos that obscure the reality of certain aspects of the house. Also avoid excessively altering the photos, making them disconnected from what the house actually is.
Create desire with the description
Once your photos have captured the buyer's attention, they will turn to the description . It is through this description that they will incorporate tangible details into their mind, thus reinforcing the positive emotion conveyed by the photos. This may seem more related to psychology than real estate, yet human beings all function in the same way! After the initial emotional response comes the search for information and tangible elements to corroborate their first impressions.
This is precisely the role of the description in your real estate listing. It must be clear, comprehensive, and use important keywords. Describe the property starting with general information and progressing to a description of the rooms, highlighting the positive aspects and not hesitating to write them in CAPITAL LETTERS (BRIGHT, DUAL ASPECT, SEA VIEW, etc.).
Avoid spelling mistakes, try to keep it as simple as possible, while adopting a dynamic style that will pique the reader's interest. The most important thing is to captivate the reader; the rest will follow naturally.
Details of the information
The information provided in your property listing must be accurate to avoid any misunderstandings with the buyer. The more information you provide, the better the potential buyer can envision themselves living in the property. The more details you include, the better, as this allows the buyer to answer many of their questions, even without having seen the house.
Don't hesitate to highlight important information. Some details may seem minor, but it's these details that reassure people and encourage them to follow their heart's desire.
We have therefore seen the importance of a high-quality property listing. Through photos, a detailed description, and all the available information, potential buyers will be more likely to take a closer look. This builds trust, and these listings often represent the first contact between the individual and the real estate agency. A high-quality listing directly enhances your image. Conversely, poorly produced listings leave a rather negative impression on internet users, and for the same property, given the choice between a serious listing and one that is not, they will always choose the former!
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