The real estate sector in Senegal is booming. As a result, the number of real estate agencies in Senegal has steadily increased in recent years. This rise in competition is also linked to the widespread adoption of the internet in the country. While word-of-mouth remains prevalent, we can no longer deny that digital communication represents a significant challenge for professionals in the sector. This is particularly true of social media, through which many agencies communicate. In this article, we will explore the crucial importance of Facebook, Instagram, and LinkedIn for the success of your communication strategy.
YOUR CUSTOMERS/PROSPECTS ARE VERY CERTAINLY ON SOCIAL MEDIA:
With nearly 2.2 billion Facebook users and 1 billion Instagram users, social media accounts for a major portion of global web traffic . Senegal is no exception, as you can see in the image below:
It's highly likely that your potential clients are on social media. While not all of these people will necessarily be interested in your services, some certainly will be. What's even more appealing for your real estate agency is the opportunity to reach Millennials, the generation born with the rise of the internet. They are extremely active online and won't hesitate to search for you on social media to benefit from your real estate services. Furthermore, they are excellent advocates, meaning they will tell others about your services.
SOCIAL NETWORKS ARE USED TO MAKE YOU KNOWN
Having an account on various social media platforms will allow you to reach a large audience. If your communication is optimized, with a genuine desire to showcase your brand image, people will have no trouble recognizing you among all the content available to them.
Through your communication on Facebook, Instagram, Twitter, and other platforms, your clients and prospects get to know you through your posts. That's why it's important to establish a solid strategy beforehand. A real estate agency claiming to specialize in luxury properties would greatly benefit from impeccable social media communication that clearly conveys its "luxury" image.
THE POWER OF SPONSORED ADVERTISING
The advantage of social networks is that they allow you to benefit from multi-platform communication , without having to spend any money since registration on most mass media is free.
However, it is entirely possible to create sponsored posts , meaning you can pay Facebook or Instagram to share your ad with a larger audience. The advantage is that the cost is relatively low, and the potential reach of your post is very high. You can also define specific targeting criteria (by age group, gender, profession, geolocation, etc.).
The goal of these posts is, once again, to raise your profile with the general public, or to promote an exceptional property. In this regard, Facebook and LinkedIn offer distinct advantages, especially in terms of targeting. It's possible to precisely target a specific segment of the population using dozens of criteria.
INDIRECT AND DIRECT ADVANTAGES
Social media platforms, like search engines like Google, aim to provide relevant content to their users . Depending on whether your content attracts a large audience and generates many clicks, Facebook will feature you prominently because it will recognize your page as high-quality content. It won't hesitate to highlight and promote your posts.
Furthermore, having an active social media presence will help your website rank higher in search engine results ( SEO ). For example, Google considers several factors when determining your website's ranking in search results, and social media engagement is one of them. The more relevant and engaging your Facebook and other content is, the more trust Google will place in your website, thus boosting its ranking in search results.
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